Website design in Hertford and Ware
Websites for Hertford, Ware and Hoddesdon businesses.
The Lea Valley towns have a strong base of established local firms, and most of them still run on reputation alone. That works until a newer competitor with a proper website starts picking up the searches. We build the site that keeps your name at the top.
Flow Mate Ltd: Plumbing, heating and gas, Harlow
Hertford, Ware and Hoddesdon are different towns
Hertford is the county town with a lot of older property, Bengeo and Sele Farm, and homeowners who’ve been there decades. Ware has the High Street, the riverside and a steady stream of newcomers off the train. Hoddesdon and Broxbourne lean more towards families and newer estates. A firm that covers all three needs its website to speak to all three, which is why we write a separate page for each rather than one page with a list of towns.
What we build for Lea Valley firms
A fast, hand-coded site with a page per service and a page per town, written individually. Your Google and Checkatrade reviews near the top. Google Business Profile set up and linked, so you show in the map pack for searches from Hertford, Ware, Hoddesdon and the villages. Schema markup, sitemap and meta on every page. Click-to-call and a short quote form that works on a phone.
- Service pages written for homeowners
- Area pages for Hertford, Ware, Hoddesdon, Broxbourne, Hertford Heath and the villages
- Review links back to the original platforms
- Call and form tracking so you know what the site produces
Pricing and process
Starter sites £300, multi-page builds £500, both one-off and you own it. We start with a call or a meeting in Hertford or Ware, build the homepage first, then the rest. Google Ads management at 10% of ad spend or a fixed monthly fee if you want it.
Recent sites for trades and local firms
Live client work. Have a look on your phone.
What you get, and what it costs
Same three options whoever you are and wherever you’re based. No contracts, you own the site.
Starter site
Get found and get the call.
- Fast, simple, converting website
- Click-to-call and quote form
- Google Business Profile set up and linked
- Reviews and your real details up front
Business + leads
A page per service and area, plus the ads that fill it.
Ads managed at 10% of ad spend, or an agreed fixed price
- Everything in Starter
- Multi-page build: a page per service and per town
- Schema, sitemap and meta on every page
- Google Ads set up and managed
- Call and form tracking, clear reporting
Full scope
Online store, bookings and integrations.
- Online store or shop
- Booking and payment integrations
- Connected to your tools and CRM
- AI receptionist add-on available
Ad budgets are paid to Google directly. Management is 10% of spend or a fixed monthly fee, whichever suits you.
Questions from Hertford and Ware businesses
I’ve been trading 20 years without a website. Why now?
Because the people who used to ring you from the Yellow Pages now type your trade into Google, and if your name isn’t there, a newer firm’s is. A simple site puts your 20 years and your reviews in front of them.
Do you cover Ware and Hoddesdon as separate areas?
Yes. Each gets its own page with local detail. One page listing all three doesn’t rank for any of them.
Will you come and see us?
Yes. We’re in Harlow, about 20 minutes away.
What if I only want a simple site?
Then a Starter site at £300 is right. One to three pages, fast, with reviews, click-to-call and your Google Business Profile linked. You can add service and area pages later.
Also covering the towns around Hertford
Bishop's Stortford, Sawbridgeworth, Harlow and across east Hertfordshire.
Hertford or Ware business? See where you stand.
Free 15-minute call. We’ll check how you show up for local searches and what’s holding you back.

