Websites for cleaning companies
Cleaning company websites that win the contract, not just the one-off.
Cleaning is sold on trust and reliability, and both are decided on your website before anyone calls. Whether you’re domestic, commercial, end of tenancy or specialist, we build sites that make you look like the safe choice. BSM Cleaning in Essex runs on one.
BSM Cleaning: High-level cleaning, Essex
Domestic and commercial want different things
A homeowner wanting a regular cleaner wants to know who’s coming into their house: are you insured, are your staff vetted, what’s the price per hour, can they get the same person each week. A facilities manager wanting an office or site contract wants to see accreditations, insurance levels, health and safety, RAMS, references, and evidence you’ve done similar sites. The same website has to serve both without confusing either, which means separate pages that speak to each.
What we built for BSM Cleaning
BSM do high-level and specialist cleaning across Essex: cladding, gutters, solar panels, rope access, work at height. Their site states the things a commercial buyer looks for first, IPAF and PASMA training, insurance, COSHH, RAMS, 24/7 emergency response, and backs it with photos of the actual work. Open bsmcleaningltd.co.uk to see it.
- Separate pages for domestic, commercial, end of tenancy, carpet, oven, high-level, whatever your mix is
- Insurance, DBS and vetting, accreditations stated where buyers look
- Pricing guidance for domestic and a quote route for commercial
- Area pages for the towns you cover
- Reviews from Google and Checkatrade, linked back
- A quote form that asks the right questions for each service
Regular clients and contracts come from looking reliable
The best cleaning businesses run on recurring work. The website’s job is to make the first booking feel low-risk, and that comes from clarity: what you do, what it costs, who’s coming, what happens if they’re not happy. We write that plainly and put it where people look.
Pricing
Starter £300, multi-page build £500, one-off, no contract. Google Ads at 10% of ad spend or a fixed monthly fee for end of tenancy and commercial searches, which convert well when the landing page is right.
Sites for cleaning and service businesses
Open them on your phone.
What you get, and what it costs
Same three options whoever you are and wherever you’re based. No contracts, you own the site.
Starter site
Get found and get the call.
- Fast, simple, converting website
- Click-to-call and quote form
- Google Business Profile set up and linked
- Reviews and your real details up front
Business + leads
A page per service and area, plus the ads that fill it.
Ads managed at 10% of ad spend, or an agreed fixed price
- Everything in Starter
- Multi-page build: a page per service and per town
- Schema, sitemap and meta on every page
- Google Ads set up and managed
- Call and form tracking, clear reporting
Full scope
Online store, bookings and integrations.
- Online store or shop
- Booking and payment integrations
- Connected to your tools and CRM
- AI receptionist add-on available
Ad budgets are paid to Google directly. Management is 10% of spend or a fixed monthly fee, whichever suits you.
Questions cleaning companies ask us
Should I put my hourly rate on the site?
For domestic, yes. It filters out people who’ll never book and saves you quoting. For commercial, a quote route with a clear process is better.
Can the site take bookings?
Yes. We can add online booking with payment, as we did for Spin Doctor UK, or a simple quote form, depending on how you work.
I do commercial only. Will it still work?
Yes, and it’ll be written for buyers rather than homeowners: accreditations, insurance, RAMS, case studies, sectors.
How long?
Starter sites about a week. multi-page builds two to three weeks.
Cleaning company websites across Essex and Hertfordshire
Pick your area.
Cleaning company? Let’s see if your site looks like the safe choice.
Free 15-minute call. We’ll look at your site the way a homeowner or a facilities manager would.