Plumber websites built to get the phone ringing at 7am.

How people actually find a plumber

Two ways. Emergency: it’s a Sunday night, there’s no hot water, they type “emergency plumber” and their town, and they ring whoever looks legitimate and answers. Planned: new boiler, bathroom, a leaking tap that’s been going a month, they search, they compare three or four firms, they look at reviews, they check you cover their area. Your website has to work for both. The emergency customer needs a phone number they can tap in one second and a reason to trust you in five. The planned customer needs a page about boilers that answers their questions before they ask.

What goes on a plumber’s site

Your Gas Safe registration number, visible, not buried. Your guarantee. Whether you do emergencies and when. A page for each thing you do: boiler installs, boiler repairs, bathrooms, leaks, radiators, landlord certificates, power flushing, whatever your mix is. Brands you fit and whether you’re accredited with them. The areas you cover, each with its own page. Real reviews from Google and Checkatrade. Photos of actual jobs, not a stock photo of a man in a clean polo shirt holding a spanner.

• Click-to-call on every page, big enough to hit with a wet thumb
• Boiler and bathroom pages that explain what’s included and what affects the price
• Area pages for every town you cover, so you show up for “plumber Epping” as well as “plumber Harlow”
• Google Business Profile linked, which is what gets you in the map pack for emergency searches
• Form and call tracking so you know which jobs the site brought in

Flow Mate Ltd, Harlow

Flow Mate are a plumbing, heating, gas and air-con firm in Harlow covering Hertfordshire, Essex and into London. Before, nothing online. Now: a page per service, Gas Safe number and 12-month guarantee up front, same-day emergency call-outs stated clearly, a quote form and a click-to-call that works. Open flowmateltd.com on your phone and you’ll see what we mean.

Optional: never miss the 7am call

Plumbers lose jobs because they’re under a floor when the phone goes. We also build AI receptionists that answer in your business’s voice, take the details and book the job into your diary. It’s a separate thing, but if missed calls are your biggest leak it’s worth a conversation.